This online Media Kit is designed to provide libraries throughout the State of Ohio with the tools needed to market KnowItNow24x7 to citizens of all ages. Your enthusiasm for this service and your help in promoting it are greatly appreciated. If you have any questions about any of the tools included in this kit, e-mail the KnowItNow24x7 Coordinator, Don Boozer, at support@knowitnow.org.

The service's new logo, adopted in 2010, was designed by Kristin Klatka. Her versatile design and contemporary color palette provide a fresh brand for Ohio's statewide virtual reference service as it moves into the future. Kristin graduated from Loyola University Chicago in 2006 with a BA in Fine Arts: Visual Communication. Since 2007, she has served as Community Relations Associate and graphic designer for Euclid Public Library, a valued member of the KnowItNow24x7 network.

• Bookmarks
• KnowItNow24x7 bookmark (5/sheet)
• Fact Sheet
• KnowItNow24x7 Fact Sheet
• Lesson Plan
KnowItNow24x7 Lesson Plan for educators (can be used in conjunction with Introduction to KnowItNow24x7 PowerPoint for Educators.
• Logos for the Web
• To download an image, click on the desired link below to view the image, right-click the image, and choose the appropriate option such as "Save Picture As..." or "Save Image As..." or "Download..." The syntax of this statement will vary depending on the browser you are using. These are all PNG images.
• KnowItNow24x7: color images, white backgrounds, with tagline:
• Large (415px x 205px, 14.08 KB)
• Small (160px x 79px, 7.92 KB)
• Button (no tagline) (151px x 53px, 6.33 KB)
• KnowItNow24x7: color images, transparent backgrounds
• Large with tagline (415px x 205px, 13.11 KB)
• Medium with tagline (285px x 136px, 16.73 KB)
• Small without tagline (160px x 75px, 7.59 KB)
• KnowItNow Academic (OhioLINK institutions only): color images, white backgrounds, with tagline:
• Large (404px x 193px, 16.21 KB)
• Small (160px x 76px, 9.08 KB)
• Button (no tagline) (151px x 53px, 6.86 KB)
• KnowItNow Academic (OhioLINK institutions only): color images, transparent backgrounds
• Large with tagline (404px x 193px, 16.21 KB)
• Medium with tagline (280px x 134px, 19.89 KB)
• Small without tagline (160px x 69px, 9.48 KB)
• State Library of Ohio logos (available from official site)
• Federal Institute of Museum and Library Services (IMLS) logos (Be sure to review the Logo Standards Guide, available at the logo site, before using the IMLS logo.)
• PowerPoint Presentations
• KnowItNow24x7 PowerPoint for use by librarians in schools to students or educators but also to groups in the community. Placeholders within the presentation allow a library to customize the it to their local audience and to promote local resources as well.
• KnowItNow Academic PowerPoint for use in colleges and universities to students or educators but also to groups in the community (Revised PowerPoint forthcoming)
• Introduction to KnowItNow24x7 PowerPoint for Educators for use in schools to introduce students to Ohio's statewide reference service. (Can be used in conjucntion with Lesson Plan above)
• Press Releases
• These press releases can be used for local media outlets as well as customized for inclusion in local library newsletters or web site news items.
• Customizable press release announcing that a public library provides access to KnowItNow24x7
• Customizable press release announcing that a public library is a new KnowItNow24x7 provider. This basic release can be customized for both a statewide provider as well as a library staffing a local queue.
• Marketing Tips
• Take advantage of opportunities to present your library's services to local groups including Rotary, Kiwanis, Chamber of Commerce, senior centers, and others. The participants can both use KnowItNow24x7 themselves or suggest it to their children/grandchildren.
• When presenting to students or educators, be sure to emphasize that only a very limited number of agents are staffing KIN24x7 at any given time. For this reason, stress that entire classes should not log in simultaneously. A better strategy is to assign only one or two students to log in. Several students can view the interaction and then be encouraged to log in later from home or another location. This alleviates the stress on the agents and allows for a more positive experience for the students. This is also stressed in the Lesson Plan.
• KnowItNow24x7's CafePress Store
• A wide variety of merchandise is available here sporting the KnowItNow24x7 logo. All merchandise is sold at cost.